Hello! I am a student from the Netherlands, and now we are doing a school project from which we need to send out surveys to Russian people. However, there are very few Russian people around us. Therefore, I found this forum and hopefully I can have some Russian people help to fill our questionnaire. The aim of our investigation is to establish a new campaign/strategy that would help attract more Russian tourists to China.
If you are Russian, could you do us this favor? Appreciate that!
Bonnie
In the following, there is the questionnaire, if it's not clear you could ask me for a word version. Please send it to me a.s.a.p when you finish it. You can send the filled one to me wb124_5@hotmail.com Thank you again.
A. General information
1. Age:
18-25
26-35
36-45
46-55
56-65
older than 65
2. Gender:
Male
Female
3. Occupation:
In which branch do you work?
Government
IT branch
Agrarian
Construction
Communication / media
Pharmaceutical branch
Consultancy
Financial branch
Educational branch
Technical branch
Logistics
Care / nursing
Other, please specify
4. Family Status:
Single
Married
B. Travel behavior
- How frequent do you travel abroad?
At least twice a year
Once a year
Once every other year
Not so often
I have never been abroad
- Where do you usually go when traveling abroad? You may choose more than one option
Asian countries, please specify______________________________
North American countries, please specify___________
European countries, please specify______________________________
South American countries, please specify____________
Australian countries, please specify____________
African countries, please specify___________
- For what reasons do you usually travel? You may choose more than one option
Holiday
Business
Medical Treatment
Education/Training
Visit family/friends
Event
Other, please specify_________________________
- How do you arrange the holiday?
On my own
With a tourist agency in Russia
With a tourist agency in the country where I am going
Somebody else arranges it for me
- How much money are you willing to spend on a trip abroad (in Euro)?
..............................................................................
- What attracts you most in a tourist destination abroad? (rate form 1-the most important to 8- the least)
Low prices
Nature/Environment
Culture
History of the country
Opportunity to learn/practice foreign language
Business
Medical treatment
Weather/Climate
- Are there any factors which would discourage you from visiting a country (e.g. pollution, crime rates, problems with transportation)?
..................................................................................................................................................................................................................................................................................................................
C. China as a tourist destination
- In your opinion, is the amount of information about China as a tourist destination available in Russia (e.g. media) sufficient?
Yes
No
I don't know
- Have you seen offers for trips to China in Russia?
Yes
No
- How many bureaus do you know that offer trips to China?
None
1-5
More than 5
- Is there a sufficient amount of information about China as a tourist destination available?
Yes
No
I don't know
D. Issues
- Are you interested in news about China?
Yes
No
- Where do you usually get information about China from?
Printed media
TV
Radio
Internet
Trough friends
- What is the most recent news you know or you have heard about China?
............................................................................................................................................................................................................
......................................................................................................
- Have those issues influenced your opinion and perception of China?
Yes, please explain .................................................................
No
Traveling to China
In case you have already been to China
- How many times have you been to China?
1
2
3>5
More than 5
- When have you been there?
This year
Last year
During the last 3 years
During the last 5 years
More than 5 years ago
- Where exactly have you been in China? (Name of a city/town or province)
.............................................................
- Why did you travel to China? You may choose more than one option
Holiday
Business
Medical Treatment
Education/ Training
Visit family/friends
Event
Other, please specify_________________
24. How did you choose the place(s) you've been in China?
Recommended by someone I know
Recommended by Russian media
From a tourist bureau in Russia
Others, please specify_________________
•25. How did you arrange your trip to China?
On my own
With a Russian tourist agency
With a Chinese tourist agency
Someone else arranged it for me
•26. By which means did you travel to China?
Airplane
Train
Car
Other, please specify_____________
•27. What were positive aspects of your visit? You may choose more than one option
Low prices
Good transport connections to China
Good transportation in China
Fascinating nature
Chinese culture
Chinese people
Chinese history
Chinese language
Chinese medical treatment
Chinese food and drinks
Good entertainment opportunities
Good weather
•28. What were the negative aspects of your visit? You may choose more than one option
High prices
Bad transport connections to China
Bad transportation in China
Cultural differences
Difficulties with Chinese language
Chinese medical treatment
Chinese food and/or drinks
Not good entertainment opportunities
Bad weather
Other, please specify________________________________________
In case you have never been to China
•29. Why haven't you been to China?
Haven't had enough money
There are not good ways of transportation to China
Visa/other documentation difficulties
Not enough tourist information in Russia
Other, please specify__________________
•30. What stops you from going - push factors (rate them starting with the most influential one -1 to the one which plays the least role to you -12)?
High prices
Bad transport connections to China
Bad news about China in Russian media
I'm afraid of difficulties with the language
I'm afraid of difficulties with cultural differences
I have heard bad responses about China from other people
Visa/other documents
It is hard to find accommodation
I don't know enough about tourist destinations
I don't know enough about interesting events in China
•31. What would convince you to go - pull factors (rate them starting with the most influential one -1 to the one which plays the least role to you -12)?
Good prices
Good transport connections to China
Good transportation in China
More information
Language courses
Interesting business events
Interesting sports events
Interesting entertainment events
Medical treatment
•32. How would you prefer to arrange your travel?
On my own
With the help of a tourist agency in my country
With the help of a tourist agency in China
With the help of people I know who have already been there before
Other, please specify________________________________
•33. Which destination would you pick?(Name of a city/town or province)
.............................................................................................
...............................................................................................
•34. Why would you choose this place as a destination?
...........................................................................................................................................................................................
•35. What mean of transportation would you prefer to use to go to China?
Airplane
Train
Car
Other, please specify_____________
•36. Are you planning on traveling to China in the near future?
Yes
No
For all respondents
37. In your opinion what would increase the attractiveness of China as
a tourist destination for Russians? Do you have any advice?
.............................................................................................................................................................................................................................................................................................................................................................................................................
Thank you for your time and participation.
